Healthy Checkout and Impulse Purchases
نویسندگان
چکیده
منابع مشابه
Gender identity and material symbols: Objects and decision considerations in impulse purchases
We present a new model of impulse buying, based on a social constructionist theory, which addresses some of the short-comings of previous models from economics, consumer behaviour, and psychology. Our model predicts that products are impulsively bought to reflect self-identity. Thus gender, as a major social category, should influence both the products bought impulsively and the buying consider...
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Current theories in economics, marketing, and psychology fail to explain underlying reasons for impulse buying and, crucially, why certain goods (e.g., clothes) are bought impulsively more than others (e.g., basic kitchen equipment). We propose and examine a social psychological model, which predicts that people impulse buy to acquire material symbols of personal and social identity. We predict...
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What is the role of touch in consumer behavior? Consumers are especially motivated to touch some products before buying them, and for some people, those high in “desire to touch”, touching before buying is especially important. In addition, some situations encourage consumers to touch goods before purchasing them. How do these relate to impulse purchases? People high in their “desire to touch” ...
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This research aimed at investigating the impact of website features and involvement on immediate online shopping. The research is applied in terms of type and it is causative in terms of methodology. The statistical population consisted of all citizens of Tabriz, who have purchased clothes online at least once and 260 individuals were chosen randomly and the questionnaires were collected accord...
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Research has found an upward trend in impulse buying in general, and impulse buying is frequently foreseen among mall shoppers. Impulse purchases account for over $4 billion in annual sales in the U.S. (Mogelonsky, 1998). Retailers have found that over 50 percent of mall shoppers purchase on impulse (Nichols et al., 2001). More than one third of all department store purchases were bought on imp...
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ژورنال
عنوان ژورنال: International Journal of Business Administration and Management Research
سال: 2018
ISSN: 2412-4346
DOI: 10.24178/ijbamr.2018.4.1.12